Our Story

My father started a small lawn maintenance company in the early 1970's. Seeing the need for quality plant material he started growing a few plants in our backyard. The word started to spread about the quality plants Mr. Martinez was growing and within two years the small backyard experiment became "William Nursery". Mom and Dad ran the nursery for the next 20 years until selling it in the mid 1990's. After taking 2 year hiatus, my father got the itch to be back in the nursery business. He gathered my brother and I and gave us the blueprint on being successful nurserymen. In 1998 we opened "Pine Lake Nursery" and within few years it became one of the biggest nurseries in Hillsborough County. Although we worked well together my brother and I had different philosophies towards business. And in November of 2009 we parted ways.

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This brings us to the next chapter in the Martinez Family business. My new company, "The Greenery", is a complete one stop shop for ALL your landscaping needs, where the emphasis is on QUALITY not quantity. As you can see in the pictures here, my kids have also gotten the itch to be in the nursery and garden center business. As their dad, I am very proud of both of them and nothing would make me more proud than to see them continue our family business someday. If you are wondering whatever happened to Mr. Martinez, he is still growing quality plants in his backyard. All of which will be available at The Greenery.