Our Story

Everything we sell is locally grown and sourced!

My father started a small lawn maintenance company in the early 1970's. Seeing the need for quality plant material he started growing a few plants in our backyard. The word started to spread about the quality plants Mr. Martinez was growing and within two years the small backyard experiment became "William Nursery". Mom and Dad ran the nursery for the next 20 years until selling it in the mid 1990's. After taking 2 year hiatus, my father got the itch to be back in the nursery business. He gathered my brother and I and gave us the blueprint on being successful nurserymen. In 1998 we opened "Pine Lake Nursery" and within few years it became one of the biggest nurseries in Hillsborough County. Although we worked well together my brother and I had different philosophies towards business. And in November of 2009 we parted ways.

This brings us to the next chapter in the Martinez Family business. My new company, "The Greenery", is a complete one stop shop for ALL your landscaping needs, where the emphasis is on QUALITY not quantity. As you can see in the pictures here, my kids have also gotten the itch to be in the nursery and garden center business. As their dad, I am very proud of both of them and nothing would make me more proud than to see them continue our family business someday. If you are wondering whatever happened to Mr. Martinez, he is still growing quality plants in his backyard. All of which will be available at The Greenery.

The People behind the plants

Meet the Greenery Family

A passionate team, a shared purpose.

will martinez

owner/mgrm

A second-generation nurseryman with more than 40 years of experience in the green industry, Will has a genuine passion for plant life and the important role it plays in our environment. He leads The Greenery with uncompromising ethics and a strong belief that responsible stewardship should always come before profit.

raul santiago

General manager

Raul brings more than 25 years of green-industry experience and a genuine love for all things flora. Deeply rooted in his faith, he has a natural ability to put customers’ needs first and leads with an unwavering commitment to service, accountability, and integrity.

"woody" Serrano

sales & tree installer

Christian brings extraordinary energy, kindness, and more than 15 years of green-industry experience to our team, specializing in large-tree installation. With a genuine passion for expanding green spaces, he takes tremendous pride in every tree he carefully plants for our customers.

mateo andraca

sales & plant expert

Mateo’s reverence for all things botanical is evident from the moment you speak with him. Drawing on decades of knowledge across many areas of agriculture, he brings a genuine love for horticulture and a heartfelt commitment to helping every client being successful…

yesmin martinez

bookkeeper/MGRM

Yesmin helps keep The Greenery organized and running smoothly, making her an essential part of the business. A devoted wife and mother of two, she has a deep appreciation for flowers and nature’s beauty and enjoys spending time with her family and relaxing with a good book.

anthony martinez

Customer service

resident nature lover

Anthony is our jack-of-all-trades, always ready to support fellow team members and assist customers wherever he is needed. A nature lover with a wide variety of interests, he is especially passionate about competitive running and physical fitness.

marissa martinez

customer service

digital content creator

Working with us part-time, Marissa assists customers while helping bring The Greenery to life online through engaging social media content. She is currently pursuing a degree in marketing and enjoys lifestyle photography, college football, and anything related to the ocean.

maria

production manager

Maria oversees plant production and helps ensure our locally grown inventory is healthy and ready for your landscapes. Her experience, attention to detail, and dedication to her craft make her an essential part of The Greenery family.

The Greenery in the News!

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